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Meet NASA’s Stunt Double: An Ad-Supported, Volunteer Space Program
During its next space mission, JP Aerospace will photograph seven logos against the backdrop of Earth’s blue arc. It will send 120 business cards on their first trip to space and back for $10 a pop...
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The Logic Breathing Life into Oreo’s New Branding
Oreo recently stepped out with a new look. Several new looks, actually. The cookie is pictured sometimes in the shape of Elvis, sometimes with a tread mark in red crème in recognition of the Mars...
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Wieden + Kennedy Looks To Develop Its Own Stories With Sharp Stuff
Over the past three decades, Wieden + Kennedy has gotten pretty good at telling stories on behalf of clients. Now it wants to try telling a different kind of story, and in the process, expand its...
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Snoop Gets Reincarnated
Last month, Snoop Dogg announced a rebranding of sorts–from gangsta-rapping, pimp cup-toting Dogg to reggae-influenced Lion. The announcement coincided with the upcoming release of Snoop’s latest...
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